changing perception
           creating options
"The 'surplus society' has a surplus
of
similar companies,
employing
similar people,
with
similar educational backgrounds,
working in
similar jobs,
coming up with
similar ideas,
producing
similar things,
with
similar prices and similar quality.”
Kjell Nordstrom & Jonas Ridderstrale
Create the Market entry strategy

To achieve a differentiated market positioning where a competitive advantage can be gained, we start with a market screening map to understand the current market dynamics and than assess the maturity level of the future technologies to select the most promising customer segments.

The three main steps in this phase are the following points:








Identify and evaluate the capabilities of the product solution for one or two targeted market segments

Analyse existing solutions and identify the emerging needs in one or two specific industries.

Position the client company in the area where clients are the most receptive.